The Heart to Heart Hospice Foundation was honored to sponsor the North Texas Alzheimer’s Pro Am Golf Tournament and Auction for the ninth consecutive year, including serving as Title Sponsor for the past four years. Held October 4-5, 2026, the event brought together supporters, healthcare professionals, business leaders and community advocates in support of individuals and families affected by Alzheimer’s disease.
The festivities began Sunday evening with the 38th Annual Alzheimer’s Pro-Am Dinner and Auction at Dallas Country Club. Guests gathered for a cocktail reception, silent auction and dinner before celebrating the presentation of the annual “Forget Me Not” Award, which recognizes outstanding commitment to Alzheimer’s awareness, advocacy and care. The evening also featured a VIP reception and on-stage conversation with celebrity guests Brett Hull and David Feherty.
A high-energy live auction, spearheaded by Johnny Bravo Entertainment, showcased exclusive travel experiences, sports memorabilia and one-of-a-kind packages donated by generous supporters. Proceeds from both the silent and live auctions helped raise critical funding for organizations providing Alzheimer’s care, education, caregiver support and research throughout Texas.
The following day, golfers took to The Lakes at Castle Hills for a memorable tournament experience that combined friendly competition with philanthropy. Players received WMP Eyewear sunglasses, Turtlebox Ranger speakers and were treated to cigars, refreshments and various snack stations throughout the day. Freshly baked Tiff’s Treats cookies and Austin Pretzels served fresh onsite offered a welcome snack for golfers as they made their way around the course.
Every sponsorship, auction bid and foursome registration helped support nonprofit organizations working to improve the lives of those affected by Alzheimer’s disease. Since its inception, the tournament has raised more than $14.5 million to fund patient services, caregiver resources and groundbreaking research.
“At the Heart to Heart Hospice Foundation, we have seen firsthand how important compassionate support, education and quality care are for patients and those who love them. That is why we were proud to support an event focused on creating hope and improving lives,” said Sarah Jones, Foundation Director.
Thanks to the generosity of sponsors, golfers, donors, auction participants and volunteers, the event raised money to benefit organizations working on the front lines of Alzheimer’s care, education and research throughout Texas.
“The support shown by our community was truly inspiring,” said Jones. “Together, we raised critical funds and awareness that will help make a difference for patients, caregivers and families affected by Alzheimer’s disease.”
As Title Sponsor, the Heart to Heart Hospice Foundation was proud to stand alongside fellow sponsors, volunteers and community partners whose commitment continues to advance the fight against Alzheimer’s disease.
To learn more about the Alzheimer’s Pro Am Golf Tournament and Auction, visit Alzheimer’s Pro Am.
Dinner and Auction Photos
Golf Tournament Photos
